The creative brief was completely open-ended as long as the end result was a visually exciting, high energy video. They first came up with a few different general concepts and the idea of a funny Waze “manifesto” stuck so we worked on turning this idea into a script.
The manifesto had to be entertaining and informative at the same time so it had to make a point through playful, unexpected objects and ideas.
In terms of style he used a mixed media technique with 3d and 2d animation, collage and illustration which all came together under the colour scheme of Waze. The limited colour palette was the one element that unified all the different styles of design and animation.