A snowboarding Yeti crosses your path?
A rushed T-Rex unexpectedly comes up on your left?
UFOs swoop down in the middle of the night to mess with your road visibility?
No matter how absurd it gets, the great folks at C14 approached Amigo Total to direct this campaign that proves that the Seat Ateca has always got you covered

Seat Ateca driving

In order to achieve a semi-real, semi-surreal aesthetic, we worked with Unreal Engine. As the goal was to create an ad that could be featured on social media, in particular Instagram Stories, our mission was to design the videos in such a way that the user could experience the progression of absurdity in a modular loop.

Directed by

Amigo Total

Produced by




Head of Production

Victòria Ventura


Ibran Trassierra

Direction Assistance

Pol Solà


Raül Peix


Raül Peix

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