Rebel Data offers comparison tools so you can understand better where your money goes when you shop online and empowers you to be a more responsible consumer, aligned with your values and what is important to you.

For this project, Louis tried to visualize the process that the company uses to collect, process, and distribute raw data, in order to help the consumer make more responsible choices when they shop online. Imaging a big Rube Goldberg machine of cause and effects, with a succession of steps and processes that go from the initial gathering of raw data, until the vision of an ideal utopian society, a promise from the company to its customers for using their tools.

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