Magnati is a new payment method that is changing the way the Middle East and Africa shares money at every level. With payment solutions and services for all industries, their technology stays true to their name by connecting not only magnates but companies, governments, and everyday users through the powerful pull of their platform.

To demonstrate its attractive draw, FutureBrand asked us to direct this project to visually illustrate that making payments with Magnati is – to put it simply – magnetic.

Character Exploration

From the organized chaos that defines the magnetic language at the start to more literal representations of the brand’s services and aspirational, community based approaches to the way we share money, we watch the geometric shapes, like a guide, transition us through the ever-progressing narrative, until we reach the crescendo: a cacophony of images that visually demonstrate everything that Magnati is capable of. This idea is further developed through the ways in which we use the shapes: as simple geometric forms that interact together, as the building blocks of the scenes that characterize and drive the narrative, and as the catalyst for explaining abstract concepts.

Directed by

Device

Produced by

BOL

Executive Producer

Marcello Buselli

Agency

FutureBrand

Creative Direction

Paul Silcox & Ben Barton (FutureBrand)

Producer Stefanie

Mathewson (FutureBrand)

Script

FutureBrand

Director

Ibran Trassierra

Project Manager

Victòria Ventura

Illustrator

Eudald Salarich

Storyboard

Ibran Trassierra & Eudald Salarich

Lead Animator

Albert Oriol

2D Animation

Albert Oriol & Edu Altarriba

Cel Animation

Giorgio Gore & Juan Huarte

Clean-Up

Eze Cruz, Giorgio Gore, Juan Huarte & Eudald Salarich

Edit & Compositing

Albert Oriol

Music & Sound Design

Facundo Capece

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