Either if you’re biker, a surfer, a mountain climber, a volleyballer or a gym enthusiast, you will all have your own time to go out and do your favourite sports again, free as birds! You just need to wait for the right phase. The Covid-19 pandemic forced all of us to lockdown in order to avoid spreading the virus. &Rosás Agency approached us to co-create an animated series of pixel-art videos for the sports giant Decathlon.

pixel woman jogging
pixel man with surfboard
pixel man with basketball
pixel woman with bike

The campaign consisted in communicating which sport was allowed in every phase of the lockdown’s downscale. Inspired by the popular California Games’ vacation-mood, and also hinting at the start of the Spanish summer season coinciding with the end of lockdown, we updated the video-game’s iconic style and came up with this colourful, casual, laid-back look and feel to portray such diverse sporty scenes.
Aiming to mirror society, we worked a fully heterogeneous depiction of the characters along with a different background content and colour palette for each scene. We used a slightly cartoon pixel-animation to give the characters a more singular and unique personality.

pixel man with surfboard

Directed by

All In Pixel

Produced by

BOL

Executive Producer

Marcello Buselli

Agency

&Rosas

Creative Direction

Pol Solà & Raül Peix

Producer

Victoria Ventura

Art Direction

Pol Solà & Raül Peix

Illustration

Raül Peix & Toni Sala

Cel Animation

Luke Etxeverry, Eudald Salarich, Toni Sala & Gianluca Patti

2D Animation

Raül Peix & Pol Solà

Edit

Pol Solà

Music & Sound Design

Raül Peix

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