traditional catalan greeting cards

The Barcelona City Council’s Christmas campaign is inspired on the traditional greeting cards from professions and trades, that were very popular in the mid-19th century.
They seized the opportunity to have the whole city as our playground, so they created a multi-format narrative project where the citizens would slowly discover the 10 fictional characters we created through collectable greeting cards, poems, merchandising, outdoor campaign, activities and city shows. “Welcome Magic” is a tribute to traditions, to the unknown, to invisible professions, collectables and literature… Revealing some mysteries in order to generate new ones.

traditional catalan greeting cards
traditional catalan greeting cards
traditional catalan greeting cards
catalan christmas tio illustration

Despite that children are the main target, the campaign winks the older generations by remembering Christmas old cards with reinterpretations of professions like the “night watchman”.

barcelona christmas advert banner
barcelona christmas advert banner
barcelona christmas advert banner
barcelona christmas advert banner
christmas light bulb illustration

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