May it be a still image, testimonial, or a short film there is a story to be told. Here we take a look at some of the illustrative types of storytelling with our roster of artists and why illustration is continuously being used to capture complex narratives.

Short Film

From a futuristic tale of a pizza man delivering 1-minute pixel pizzas to a collaborative project about the popular Latin-American beverage mate. Short animated films can be a powerful tool to tell stories and experiment with communication without the strings attached to a full feature-length film.

Testimonial

Recreating a memory or a theory within a short video can be difficult, but here’s a perfect example of how it can be done. 3D animated visuals by Amigo Total to support a speech about best VR practices and a reinterpretation of a cherished musical memory by studio Device.

Educational

Award-winning education platform TED-ED has been using illustration-led storytelling by making some amazing short educational videos like these ones to help spark and celebrate the ideas of people around the world. More countries are using animation to show their culture to other people since it’s a medium that can be easily understood and entertaining for all ages, like the project Japan Foundation.

Product

Here Genís Rigol and Emma Roulette create 5 voyages to 5 mythical places for USA luggage brand Away. This is a great example of how adventurous stories can be used to help promote a product or service, combining the ability to convey a message while keeping a brand’s color and style guidelines intact. Animation has been more used in the commercial area to attract the audience attention, Primavera Sound is one of those big festivals that are using this type of storytelling to connect with people.

Abstract

Sometimes productions call for a concept that’s not so literal but leaves space to give the viewer to make up their mind. These productions are a great example of how production can not only follow a narrative or theme but also be conceptual.

Illustration

All in all, illustration is a perfect tool to be able to capture moments and ideas that traditional forms of storytelling like photography and type can’t imitate.